Karyn Fleeting
Managing Director
Position: Managing Director
Proudest Moment: Working with a client at short notice, to prevent a fabricated story from being splashed across the pages of a national newspaper and website.
Background: Karyn Fleeting launched Tinderbox Media in 2009, to meet the growing demand for a PR agency with digital experience and expertise.
Her background is in journalism and PR. By the age of 25 she had won two national writing awards: the Vogue Talent Contest and the Catherine Pakenham Award. She joined Vogue from university, and went on to work at Sunday Business before joining The Mail on Sunday as a commissioning editor.
After winning the 2003 Catherine Pakenham Award for female journalists, Karyn joined The Sunday Telegraph as a news reporter and launched the newspaper’s “Right To Fight Back” campaign, which aimed to rebalance the law in favour of burglary victims. The campaign was featured on The Today Programme, Question Time and This Morning, was flagged up in Prime Minister’s Questions and resulted in a visit to Downing Street.
It was also around this time that Karyn began blogging, later becoming a blogger for the BBC.
Perhaps it was inevitable that upon moving to Yorkshire, following spells as The Sunday Telegraph’s health correspondent and an America-based news reporter, Karyn made her mark in PR.
Following a string of successful multimedia projects, she founded Tinderbox Media to meet increased demand for tailored media strategies and campaigns that incorporate online and offline elements for maximum impact.
Tinderbox clients value Karyn’s social media knowhow, and her ability to land coverage in high profile publications ranging from the FT to industry-leading blogs and websites.
In her spare time Karyn writes for magazines and blogs. Her hobby blog has been ranked as one of the “most read, most discussed and most influential names in the UK personal finance blogosphere” (Cision, 2009).
