Social media aggregating site Storify has rolled out new features this week including a new homepage, which showcases the latest and hottest new stories trending on social media.
If you are unfamiliar with Storify, the site curates news from across the web through a vast array of social media sites including Twitter, Facebook, YouTube and Flickr. Storify users can also upload their own content through the Embed URL function.
The updated Storify homepage brings all of today’s top content together in one place, along with providing relevant and similar pages to the one you are currently viewing – great for providing real-time content that will interest you.
While the new homepage is a nifty tool for curating pages suitable for general readership, there are a whole host of sites and functions that do this just this – Twitter’s Trends list to name just one. For us here at Tinderbox Media, we like Storify for a different reason: we think it’s great for creating stories that are specific both to and for our clients.
But this doesn’t mean that we use the site in only one way. No, the real beauty of Storify lies in its many uses. Here are just a few ways that we have used the site to create buzz around our clients:
1. To create a storyboard for a campaign
PR doesn’t just mean traditional press coverage anymore. Instead, it means social media mentions, blog posts, email marketing campaigns, competitor awareness and coverage on a whole host of online and offline channels.
Storify is a perfect tool for bringing all of these different mediums together in one place to create a storyboard for a campaign. Include a snappy title to your page, provide a description of your client or their event and off you go. Include relevant Tweets from customers and competitors, press clippings, images, radio and television interviews and much more to showcase the buzz you have created on behalf of your client.
2. To create an online press pack
Say you need to secure some coverage for a client in a specific publication and it’s proving a bit tricky. Why not Tweet the journalist a tiny URL or email them a link of your Storify page so they can see what everyone else has been saying? How could they resist a ready-made showreel fit for publication on or offline?
3. To provide an online portfolio of work
Once you have created a Storify page, you can really start to take advantage of the site’s uses. Why not forward the link of the page to prospective clients, in order to showcase all of the undisputedly great work you have been doing on behalf of your current clients?
And that’s not all. Say you’re looking for a job or an internship, Storify is a great way of pulling all of your proudest pieces of work together in order to create an online CV, which you can forward to prospective employers at the click of a button.
4. To collate online and offline client mentions
If a client needs to see the work that you have been doing at short notice, there’s no need to panic. Make sure you keep your Storify page up to date and send them a link. Within minutes, they’ll have the entire collection of their relevant online and offline mentions.
Here is a Storify page we created earlier this year on behalf of our client Where’s Your Mama Gone?, a Leeds-based play inspired by the true story of the Yorkshire Ripper.
Do you know of any other uses of Storify that we may have missed? We want even more reasons to love it!
