Tinderbox Media

With Facebook’s recent acquisition of Instagram and rollout of the new timeline layout, the social media giant is continually offering its users more ways to share their lives online. It’s no surprise that we’re spending longer on the site and uploading more content than ever before. And with this in mind, several quarters of the world’s media have …

This post has taken a while to get around to writing, but in many ways what I wanted to highlight has been a long time coming. The confluence of online PR, social media and search marketing has been talked about for years, but it is only in recent times that it has started to become …

Tinderbox Media’s MD, Karyn Fleeting, returned to the office this week after three months’ maternity leave. Even though the time has whizzed by, three months is a long time in online PR and social media. So here, for her benefit, are some of the key trends that have been on our Tinderbox radar for the …

What constitutes appropriate content on social media? It’s a question many businesses struggle with. In a previous post on the subject we looked at the “what” aspect of social media, asking whether we should use our personal Facebook accounts for corporate purposes and if it’s acceptable to Tweet photos while on a night out for …

As a student this can be a very stressful time of year because of exams, deadlines and pressure to get a great placement.  Just imagine if you had made the effort to apply for an internship, only for your potential employers to see something they don’t approve of on your Facebook profile. Everything you have …

Clients come to us with many different requirements.  Some want us to create and coordinate a comprehensive PR strategy including online and offline media relations, broadcast exposure, business blogging and management of their social media profiles. Others cherry pick certain elements of our offering to suit their industry, ambition or financial position, but an increasing …

When managing multiple social media accounts, it can sometimes become difficult to judge how influential these accounts are and whether your messages are reaching the right audiences. However, there are a number of websites that you can use to gauge your performance and measure whether or not your topics are hitting the right notes with …

Working in PR, it’s crucial to approach each account in its own unique way and not apply the same rules and strategy to each campaign. Sure, here at Tinderbox we manage the usual social media accounts such as Facebook and Twitter on behalf of our clients, but we also take a close look at what …

Social media aggregating site Storify has rolled out new features this week including a new homepage, which showcases the latest and hottest new stories trending on social media. If you are unfamiliar with Storify, the site curates news from across the web through a vast array of social media sites including Twitter, Facebook, YouTube and …

We live in a fast moving world, and nowhere is this better evidenced than in the expanding world of social networks. It used to be that any form of competition that made use of social media was a novelty for which consumers were willing to do pretty much anything to be involved with. Not anymore. …