Reputation Management
A lot of the time, what is published online is there to stay; so if you don’t like what is being said about you or your brand, what can you do about it? This is where we come in.
Tinderbox Media offers sophisticated reputation monitoring and management. Using industry-leading software we can monitor conversations taking place about your brand. We will also monitor what is being said by and about competing companies and products.
Our coverage monitoring and reputation management package covers mainstream websites, blogs, social networks, wikis including Wikipedia, online discussion forums, consumer review sites, microblog services such as Twitter, social bookmarking sites and more. We can provide monthly reports, which will contain detailed statistics and information.
Tinderbox Media will also influence what is being said. If a disgruntled consumer blogger or customer publishes a coruscating post about your brand, products or services it could remain online forever. Our reputation management package encompasses various techniques, tools and tactics. These range from direct participation and commentary to SEO for positive brand content.
Other benefits of online reputation monitoring and management:
- Improve client satisfaction by learning what they value (or otherwise!)
- Gain insights about competitors and their clients’ perceptions about their products and services.
- Identify gaps for products, services and add-ons.
- Identify the online “influencers” (thought leaders) in niche markets.
- An early warning system for positive and negative coverage, which can feed into online and offline PR efforts.
