The PR’s Guide to World Domination on Prezi
Think Visibility had its fourth outing this weekened and, as on previous occasions, it was a great conference. There were plenty of old faces, plenty of new ones and a veritable smorgasbord of presentations on SEO, CRO, social media and more besides.
I was invited to speak about PR (public relations that is, rather than pagerank). This talk was something of a departure for Think Visibility, because it was about visibility offline as well as online. PR is a sizeable subject to cover in 45 minutes, so this talk focused upon one of the areas in which Tinderbox Media has a particularly strong track record: offline and online media relations. The audience was a good mix: marketers, SEOs and startup owners.
Here, by request, is my PR presentation. Some of the slides are detailed, but if you don’t want to squint you can always view the larger version (link above; click on the more tab for full screen). I have also removed many of the slides that drew upon my real-life inbox for examples of good and bad practice; those were for attendees only, I’m afraid!
Thanks to Clarke Duncan for providing the inspiration, Kieron Donoghue of ShareMyPlaylists.com for telling Dom (Think Visibility’s organiser) that a talk on PR would go down a treat, and to everyone who came to see it.
If you didn’t make it to Think Visibility this time, I recommend that you get yourself a ticket for the next outing in March 2011. This is what you missed:
Think Visibility September 2010 – Verdict: Awesome (David Whitehouse)
Think Visibility and Domain Names: A Diary (Gary Taylor)
Think Vis – Site Clinic (Notes from Dave Naylor)
Being Visible in Leeds With Think Visibility (Michelle at Caboodle Design)
Think Visibility Live Blogging September 2010 (Kieron Hughes at PushON)
Some great talk summaries from Peter Young at Holistic Search Marketing:
Think Visibility: Mel Carson – Earning and Learning
Think Visibility: Keyword Domains and Mini-Sites – Gary Taylor
Think Visibility: Lisa Myers – Social Media for SEO
Think Visibility: Linkbuilding in Real Life – Jaamit Durrani
Liveblogging from Fresh Egg:
How to gain ranking dominance in any market sector
Link building in real life – a practice guide to dominating the SERPS
Think Visibility – Social Media for SEO
Think Visibility – Going International with SEO
(If you have blogged about Think Visibility 4 and you aren’t on this list, let me know and I will add you.)
There is also another blog from from Fresh Egg about Ian Pounecy’s session on Practical Accessibility.