Tinderbox Media

Many people assume that the only way to obtain links for a website is to pay a search engine marketing (SEO) company, SEO consultant or link builder to create them. That would have been a fairly good assumption a couple of years ago but times are changing. I’m sure you are keen to know what …

There seems to be a word creeping back into fashion at the moment, making its way onto many PR event agendas and communication degree modules: storytelling. This shouldn’t be a surprise. Good storytelling lies at the heart of all communication. Indeed, along with great writing, it is the core competency in the public relations profession. …

Initially meant for websites featuring adult content, the online answer to the red-light district has boomed recently with 55,367 .xxx domains selling in the first hour of their release. So who’s buying them? You might think that it’s adult websites, seizing an opportunity to secure their own domain suffix for the first time. But this …

The story has got to be strong, interesting and newsworthy. But is there an added extra that you as a PR can include in order to whet the journalist’s appetite and secure your client a spot in their desired publication? Of course nothing is 100% guaranteed, but there is a way to tip the balance …

Do you know your Twitter from your Tumblr? Your WordPress.org from your WordPress.com? If so, Tinderbox Media wants you! Tinderbox Media (www.tinderboxmedia.co.uk) is an online and offline PR agency based in Harrogate, North Yorkshire. Small but perfectly formed, we are a young and dynamic agency. We pride ourselves on the production of innovative campaigns and …

The PR’s Guide to World Domination on Prezi Think Visibility had its fourth outing this weekened and, as on previous occasions, it was a great conference. There were plenty of old faces, plenty of new ones and a veritable smorgasbord of presentations on SEO, CRO, social media and more besides. I was invited to speak …

With that in mind ‘hyperlocal’ has been a buzz word amongst journalism circles for the last ten years or so. But what does it mean and how is it changing the game?

One of Tinderbox Media’s partners, Northern Lights PR, has launched a paid internship scheme to give five black and minority ethnic graduates hands-on experience of working in corporate communications and public relations. I think this is a great idea: historically, minority communities have been under-represented in our industry. I was also delighted to spend an …