The customer is always right: but what do they want?

Do you know your customers really well? Do you know exactly what they want and what they think of your company? If you answer either of these two questions with 100 per cent certainty then I would suggest you are slightly delusional! Understanding what your customers want and how they feel about your services and …

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Think Visibility 4: The PR’s Guide to World Domination

The PR’s Guide to World Domination on Prezi Think Visibility had its fourth outing this weekened and, as on previous occasions, it was a great conference. There were plenty of old faces, plenty of new ones and a veritable smorgasbord of presentations on SEO, CRO, social media and more besides. I was invited to speak …

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Cultural Conversations, social media and communication

Social networks have afforded us considerable insight into human communication, why are we not always harnessing those insights offline?

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Going native: Are hyperlocal blogs the future of regional news?

With that in mind ‘hyperlocal’ has been a buzz word amongst journalism circles for the last ten years or so. But what does it mean and how is it changing the game?

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Don’t put all your online eggs in one basket

A story popped up this week that made me think hard about why it is important not to put all your eggs in one basket when it comes to online marketing. An American-based Facebook fan page owner saw his page and its 47,000 fans disappear overnight. The page, called The Official Real Estate Referral Group, …

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GUEST POST: Is there a place in PR for BME graduates?

One of Tinderbox Media’s partners, Northern Lights PR, has launched a paid internship scheme to give five black and minority ethnic graduates hands-on experience of working in corporate communications and public relations. I think this is a great idea: historically, minority communities have been under-represented in our industry. I was also delighted to spend an …

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Liking as the new linking – What does it mean for online marketing?

One of search engine giant Google’s priorities is to improve user satisfaction by quickly delivering the desired result for every search term entered – for every user, every time. As part of that it is constantly looking at ways to index the entire internet. At the moment though there is one barrier to Google achieving …

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ThinkVisibility 3: our favourite takeaways

ThinkVisibility 3 took place more than a week ago. If you haven’t come across the ThinkVis conferences before, we recommend that you check them out. They cover “the items that usually get left out of the web process”: speakers have included top honchos at the BBC, Telegraph.co.uk and Yahoo! (as well as yours truly), and …

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GUEST POST: Blogs just went real-time

Pubsubhubbub. No, this blog hasn’t been hacked; nor am I typing gibberish. Pubsubhubbub, or PuSH as it also helpfully known, is a new protocol which is moving blogs into real-time. PuSH allows services that subscribe to a blog, mainly readers like Google Reader, to get new posts almost instantly. So when you hit the publish …

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GUEST POST: Microsoft shares B2B social secrets…and moves beyond measurement

Does social media have a part to play in business-to-business marketing? Many observers say it doesn’t, and that social media marketing is only a useful marketing discipline for communicating with consumers. So are the naysayers right? Are Twitter, Facebook et al useful platforms for communicating with businesses? One of the major problems in forming a …

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