Impressing with social media: what’s appropriate? by guest blogger Charlotte Pittock-Holdsworth

As a student this can be a very stressful time of year because of exams, deadlines and pressure to get a great placement.  Just imagine if you had made the ...

Storytelling Redux

There seems to be a word creeping back into fashion at the moment, making its way onto many PR event agendas and communication degree modules: storytelling. This shouldn’t be a ...

Managing clients’ corporate social media: who should do it?

Clients come to us with many different requirements.  Some want us to create and coordinate a comprehensive PR strategy including online and offline media relations, broadcast exposure, business blogging and ...

Spotlight

Facebook separates the ‘devs’ from the ‘dev-nots’

Facebook rolled out a significant set of changes to pages last week ...

Geolocation: where is your business at?

  “So, what is the next Facebook?” It’s an innocent question that ...

The customer is always right: but what do they want?

Do you know your customers really well? Do you know exactly what ...

Measuring your social capital, by guest blogger Charlotte Pittock-Holdsworth

When managing multiple social media accounts, it can sometimes become difficult to judge how influential these accounts are and whether your messages are reaching the right audiences. However, there are a number of websites that you can use to gauge your performance and measure whether or not your topics are hitting the right notes with …

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Brand pages: how businesses can cut it in the Twittersphere

The recent implementation of brand pages on Twitter was always likely to cause something of a stir. For some account holders, it is another unwelcome symptom of the creeping commerciality infecting the last bastion of social networking purity. For others, namely businesses, a long-awaited and logical way to feature brands on Twitter; a way to …

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Who’s really buying the new .xxx domains?

Initially meant for websites featuring adult content, the online answer to the red-light district has boomed recently with 55,367 .xxx domains selling in the first hour of their release. So who’s buying them? You might think that it’s adult websites, seizing an opportunity to secure their own domain suffix for the first time. But this …

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How to help journalists and bloggers unbox your story

The story has got to be strong, interesting and newsworthy. But is there an added extra that you as a PR can include in order to whet the journalist’s appetite and secure your client a spot in their desired publication? Of course nothing is 100% guaranteed, but there is a way to tip the balance …

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Getting to grips with Goodreads

Working in PR, it’s crucial to approach each account in its own unique way and not apply the same rules and strategy to each campaign. Sure, here at Tinderbox we manage the usual social media accounts such as Facebook and Twitter on behalf of our clients, but we also take a close look at what …

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Yorkshire PR interns? Tinderbox wants you!

Do you know your Twitter from your Tumblr? Your WordPress.org from your WordPress.com? If so, Tinderbox Media wants you! Tinderbox Media (www.tinderboxmedia.co.uk) is an online and offline PR agency based in Harrogate, North Yorkshire. Small but perfectly formed, we are a young and dynamic agency. We pride ourselves on the production of innovative campaigns and …

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A love Stori-fy

Social media aggregating site Storify has rolled out new features this week including a new homepage, which showcases the latest and hottest new stories trending on social media. If you are unfamiliar with Storify, the site curates news from across the web through a vast array of social media sites including Twitter, Facebook, YouTube and …

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Finding a level: how sophisticated should social media competitions be?

We live in a fast moving world, and nowhere is this better evidenced than in the expanding world of social networks. It used to be that any form of competition that made use of social media was a novelty for which consumers were willing to do pretty much anything to be involved with. Not anymore. …

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What is Blog Carnival & how can you get the most out of it?

So, you’ve launched a blog and you’ve found the time to write some great posts. You’re seeing a trickle of visitor traffic coming through but you want to really step it up. What can you do? Well, one great way of taking your blog traffic to the next level is to submit your blog posts …

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Think Visibility 4: The PR’s Guide to World Domination

The PR’s Guide to World Domination on Prezi Think Visibility had its fourth outing this weekened and, as on previous occasions, it was a great conference. There were plenty of old faces, plenty of new ones and a veritable smorgasbord of presentations on SEO, CRO, social media and more besides. I was invited to speak …

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