Archive | February, 2012

Impressing with social media: what’s appropriate? by guest blogger Charlotte Pittock-Holdsworth

As a student this can be a very stressful time of year because of exams, deadlines and pressure to get a great placement.  Just imagine if you had made the effort to apply for an internship, only for your potential employers to see something they don’t approve of on your Facebook profile. Everything you have …

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Storytelling Redux

There seems to be a word creeping back into fashion at the moment, making its way onto many PR event agendas and communication degree modules: storytelling. This shouldn’t be a surprise. Good storytelling lies at the heart of all communication. Indeed, along with great writing, it is the core competency in the public relations profession. …

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